Where the day's demand came from and what it cost. The mix panel is the point of this report: blended cost of acquisition can hold flat while the underlying source mix rotates completely, and the blended number will never tell you that happened.
Blended cost per lead
$39.99
-3.07% vs 20 day mean $41.26 · -0.90σ
Cost per qualified lead
$160.58
-7.04% vs 20 day mean $172.74 · -1.81σ
Paid share of leads
69.22%
-0.99pp vs 20 day mean 70.21% · -1.16σ
Control viewthe primary metric against its own trailing band
Daily readingTrailing mean2 sigma3 sigma
Paid SearchPaid SocialAffiliateOrganicDirect MailBroadcast
Cost per qualified lead
Band summarywhat the sentinel reads at 06:40 ET
| Metric | Latest | Mean | Sigma | 2 sigma band | Z | vs mean |
|---|---|---|---|---|---|---|
| Blended cost per lead | $39.99 | $41.26 | $1.40 | $38.45 to $44.06 | -0.90σ | -3.07% |
| Cost per qualified lead | $160.58 | $172.74 | $6.71 | $159.33 to $186.15 | -1.81σ | -7.04% |
| Paid share of leads | 69.22% | 70.21% | 0.85% | 68.50% to 71.92% | -1.16σ | -0.99pp |
Mix detailcomposition versus its trailing shape
| Source | Today | 20 day mean | Shift |
|---|---|---|---|
| Paid Search | 27.64% | 30.89% | -3.25pp |
| Paid Social | 27.30% | 21.91% | +5.38pp |
| Affiliate | 15.12% | 16.76% | -1.64pp |
| Organic | 13.57% | 14.24% | -0.67pp |
| Direct Mail | 9.70% | 10.08% | -0.38pp |
| Broadcast | 6.67% | 6.12% | +0.55pp |
| Total variation distance | 5.93 share points | ||
Daily registerthe grain underneath the cards
| Date | Blended cost per lead | Cost per qualified lead | Paid share of leads |
|---|---|---|---|
| 2026-07-13 Mon | $40.96 | $177.11 | 70.97% |
| 2026-07-14 Tue | $43.52 | $176.02 | 72.17% |
| 2026-07-15 Wed | $41.35 | $174.40 | 70.58% |
| 2026-07-16 Thu | $39.82 | $184.34 | 69.28% |
| 2026-07-17 Fri | $39.71 | $171.78 | 70.43% |
| 2026-07-20 Mon | $40.09 | $167.89 | 69.85% |
| 2026-07-21 Tue | $42.03 | $175.86 | 71.40% |
| 2026-07-22 Wed | $44.53 | $162.03 | 69.22% |
| 2026-07-23 Thu | $41.37 | $178.27 | 70.39% |
| 2026-07-24 Fri | $41.44 | $170.22 | 70.50% |
| 2026-07-27 Mon | $42.93 | $183.23 | 71.36% |
| 2026-07-28 Tue | $42.46 | $165.77 | 70.07% |
| 2026-07-29 Wed | $41.20 | $164.37 | 70.69% |
| 2026-07-30 Thu | $42.92 | $174.28 | 70.80% |
| 2026-07-31 Fri | $39.99 | $160.58 | 69.22% |
Measurement contract. Shares are of leads created, not of spend, so an unpaid source can gain share on a day nobody changed a budget. Cost figures are platform reported and settle for up to three business days.
What the bands claim. The shaded band is the trailing 20 business day mean of this series plus or minus two sigma, with sigma estimated from the average moving range. It describes how much this series normally moves. It is not a target, not a forecast, and not a statement that an out of band day was caused by anything in particular.
What the bands claim. The shaded band is the trailing 20 business day mean of this series plus or minus two sigma, with sigma estimated from the average moving range. It describes how much this series normally moves. It is not a target, not a forecast, and not a statement that an out of band day was caused by anything in particular.