Working spend against acquisition cost and return, the finance facing view of the same demand the channel mix report cuts by source. It runs one day behind the rest of the fleet by design, because platform spend settles late.
Working spend
$181,632
+5.02% vs 20 day mean $172,953 · +0.72σ
Cost per lead
$39.58
-3.35% vs 20 day mean $40.95 · -1.12σ
Cost per acquisition
$478.31
+4.51% vs 20 day mean $457.68 · +0.81σ
Return on ad spend
3.50x
+2.59% vs 20 day mean 3.41x · +0.83σ
Control viewthe primary metric against its own trailing band
Daily readingTrailing mean2 sigma3 sigma
Return on ad spend
Band summarywhat the sentinel reads at 06:40 ET
| Metric | Latest | Mean | Sigma | 2 sigma band | Z | vs mean |
|---|---|---|---|---|---|---|
| Working spend | $181,632 | $172,953 | $12,135 | $148,683 to $197,224 | +0.72σ | +5.02% |
| Cost per lead | $39.58 | $40.95 | $1.22 | $38.50 to $43.40 | -1.12σ | -3.35% |
| Cost per acquisition | $478.31 | $457.68 | $25.36 | $406.96 to $508.40 | +0.81σ | +4.51% |
| Return on ad spend | 3.50x | 3.41x | 0.11x | 3.20x to 3.63x | +0.83σ | +2.59% |
Daily registerthe grain underneath the cards
| Date | Working spend | Cost per lead | Cost per acquisition | Return on ad spend |
|---|---|---|---|---|
| 2026-07-10 Fri | $152,238 | $40.15 | $455.13 | 3.49x |
| 2026-07-13 Mon | $206,888 | $41.10 | $440.49 | 3.47x |
| 2026-07-14 Tue | $181,829 | $38.25 | $512.23 | 3.50x |
| 2026-07-15 Wed | $180,036 | $39.79 | $450.58 | 3.48x |
| 2026-07-16 Thu | $168,719 | $40.03 | $480.36 | 3.20x |
| 2026-07-17 Fri | $159,950 | $42.87 | $464.01 | 3.31x |
| 2026-07-20 Mon | $181,383 | $40.64 | $422.46 | 3.38x |
| 2026-07-21 Tue | $175,962 | $39.66 | $489.72 | 3.34x |
| 2026-07-22 Wed | $163,088 | $40.83 | $467.85 | 3.41x |
| 2026-07-23 Thu | $163,666 | $41.24 | $450.23 | 3.35x |
| 2026-07-24 Fri | $165,346 | $40.83 | $472.35 | 3.14x |
| 2026-07-27 Mon | $179,814 | $43.69 | $422.89 | 3.23x |
| 2026-07-28 Tue | $186,916 | $41.13 | $445.78 | 3.49x |
| 2026-07-29 Wed | $174,083 | $40.04 | $463.81 | 3.30x |
| 2026-07-30 Thu | $181,632 | $39.58 | $478.31 | 3.50x |
Measurement contract. Spend is platform reported and restates for up to three business days, so the two most recent days are provisional. Return is modeled on enrolled debt at the funnel's blended margin, not on collected cash.
What the bands claim. The shaded band is the trailing 20 business day mean of this series plus or minus two sigma, with sigma estimated from the average moving range. It describes how much this series normally moves. It is not a target, not a forecast, and not a statement that an out of band day was caused by anything in particular.
What the bands claim. The shaded band is the trailing 20 business day mean of this series plus or minus two sigma, with sigma estimated from the average moving range. It describes how much this series normally moves. It is not a target, not a forecast, and not a statement that an out of band day was caused by anything in particular.