Lead to enrollment for the consumer lending funnel, at the daily grain the sales floor is managed on. This is the volume report of record: every other report in the space reconciles its counts back to this one.
Leads created
3,925
-5.70% vs 20 day mean 4,162 · -0.87σ
Contact rate
57.59%
-1.11pp vs 20 day mean 58.70% · -1.12σ
Qualified rate
39.75%
-1.40pp vs 20 day mean 41.16% · -1.46σ
Enrollments
371
+0.04% vs 20 day mean 371 · +0.01σ
Enrolled debt
$9.05M
+3.77% vs 20 day mean $8.72M · +0.53σ
Control viewthe primary metric against its own trailing band
Daily readingTrailing mean2 sigma3 sigma
Contact rateQualified rate
Band summarywhat the sentinel reads at 06:40 ET
| Metric | Latest | Mean | Sigma | 2 sigma band | Z | vs mean |
|---|---|---|---|---|---|---|
| Leads created | 3,925 | 4,162 | 274 | 3,614 to 4,711 | -0.87σ | -5.70% |
| Contact rate | 57.59% | 58.70% | 0.99% | 56.72% to 60.68% | -1.12σ | -1.11pp |
| Qualified rate | 39.75% | 41.16% | 0.96% | 39.24% to 43.08% | -1.46σ | -1.40pp |
| Enrollments | 371 | 371 | 16 | 340 to 402 | +0.01σ | +0.04% |
| Enrolled debt | $9.05M | $8.72M | $0.62M | $7.48M to $9.96M | +0.53σ | +3.77% |
Daily registerthe grain underneath the cards
| Date | Leads created | Contact rate | Qualified rate | Enrollments | Enrolled debt |
|---|---|---|---|---|---|
| 2026-07-13 Mon | 4,563 | 57.16% | 43.04% | 390 | $8.74M |
| 2026-07-14 Tue | 4,399 | 59.29% | 41.90% | 387 | $8.47M |
| 2026-07-15 Wed | 3,811 | 57.73% | 41.22% | 380 | $8.47M |
| 2026-07-16 Thu | 3,727 | 57.49% | 41.80% | 350 | $8.72M |
| 2026-07-17 Fri | 3,901 | 60.21% | 39.79% | 328 | $8.27M |
| 2026-07-20 Mon | 4,538 | 59.83% | 39.49% | 369 | $9.65M |
| 2026-07-21 Tue | 4,546 | 58.65% | 40.10% | 377 | $8.71M |
| 2026-07-22 Wed | 4,327 | 59.26% | 41.17% | 352 | $8.50M |
| 2026-07-23 Thu | 4,352 | 59.14% | 41.92% | 342 | $9.16M |
| 2026-07-24 Fri | 3,981 | 58.41% | 42.48% | 339 | $7.42M |
| 2026-07-27 Mon | 4,512 | 57.28% | 41.31% | 378 | $9.16M |
| 2026-07-28 Tue | 3,836 | 58.93% | 42.91% | 381 | $8.19M |
| 2026-07-29 Wed | 3,856 | 60.58% | 40.53% | 374 | $8.01M |
| 2026-07-30 Thu | 4,134 | 56.83% | 40.94% | 365 | $8.47M |
| 2026-07-31 Fri | 3,925 | 57.59% | 39.75% | 371 | $9.05M |
Measurement contract. Counts are keyed on lead creation date, not touch date, so a lead that enrolls on day nine is credited to the day it entered. Same day restatement is possible until the 05:41 build; nothing restates after that.
What the bands claim. The shaded band is the trailing 20 business day mean of this series plus or minus two sigma, with sigma estimated from the average moving range. It describes how much this series normally moves. It is not a target, not a forecast, and not a statement that an out of band day was caused by anything in particular.
What the bands claim. The shaded band is the trailing 20 business day mean of this series plus or minus two sigma, with sigma estimated from the average moving range. It describes how much this series normally moves. It is not a target, not a forecast, and not a statement that an out of band day was caused by anything in particular.